Privacy Policy
Last updated: January 2026
DM Covering BV ("DM Covering," "we," "us," or "our") attaches great importance to the protection of your personal data. This privacy policy describes how we collect, use, share, and protect personal data when you visit our website, create an account, place an order, or otherwise use our services.
This privacy policy applies to all professional customers of DM Covering, including contractors, gardeners, landscape architects, installers, facility managers, catering operators and other business customers.
1. Controller
The controller of your personal data is:
DM Covering BV
The Flemish Stake 2
1745 Opwijk
Belgium
KBO: 0438.313.504
VAT: BE0438.313.504
Phone: +32 52 222 400
E-mail: info@dmcovering.be
2. What personal data do we collect?
Depending on how you interact with us, we may collect the following categories of personal data:
2.1 Data you provide to us
- Company details: company name, VAT number, KBO number, sector/industry
- Contact details: contact person's name, position, email address, telephone number
- Address details: business address, billing address, delivery address(es)
- Account information: username, password, preferences and settings
- Payment details: bank account number, payment history
- Communications: content of emails, quote requests, customer service requests
2.2 Data collected automatically
- Technical data: IP address, browser type, device type, operating system
- Usage data: pages visited, click behaviour, session duration, referring website
- Transaction data: order history, viewed products, shopping cart contents
3. What do we use your personal data for?
We process your personal data for the following purposes and on the basis of the stated legal grounds:
| Purpose | Legal basis |
|---|---|
| Processing and executing orders | Execution of agreement |
| Creating and managing your account | Execution of agreement |
| Billing and payment processing | Execution of agreement / Legal obligation |
| Customer service and communication | Execution of agreement / Legitimate interest |
| Sending newsletters and product information | Consent / Legitimate interest (existing customers) |
| Improving our website and services | Legitimate interest |
| Fraud prevention and security | Legitimate interest / Legal obligation |
| Comply with legal obligations (e.g. accounting legislation) | Legal obligation |
4. With whom do we share your personal data?
We may share your personal data with the following categories of recipients:
- Shopify Inc.: Our online store is hosted on the Shopify platform. Shopify processes personal data to provide its services. More information can be found in the Shopify Privacy Policy .
- Payment providers: For processing your payments (Bancontact, credit card companies).
- Transport companies: For the delivery of your orders.
- IT service providers: For hosting, maintenance and security of our systems.
- Bookkeeper/Accountant: For financial administration and legal obligations.
- Government agencies: If legally required (e.g. tax authorities, judicial authorities).
We do not sell your personal data to third parties. When we share personal data with processors, we enter into data processing agreements to ensure the protection of your data.
5. International transfer
Some of our service providers, including Shopify, are located outside the European Economic Area (EEA). In such cases, we ensure appropriate safeguards are in place, such as:
- Standard contractual clauses approved by the European Commission
- Transfer to countries with an adequacy decision by the European Commission
6. How long do we retain your data?
We do not retain your personal data longer than necessary for the purposes for which it was collected. The retention periods are as follows:
| Data type | Retention period |
|---|---|
| Account details | During the term of the business relationship + 2 years after the last activity |
| Invoices and accounting data | 7 years (legal retention obligation in Belgium) |
| Order and transaction details | 7 years (legal retention obligation) |
| Communication (emails, quotes) | 5 years after last contact |
| Technical log files | 12 months |
| Marketing preferences | Until consent is withdrawn or 3 years after last interaction |
7. Cookies and similar technologies
Our website uses cookies and similar technologies. Cookies are small text files that are placed on your device when you visit our website.
We use the following types of cookies:
- Essential cookies: Essential for the functioning of the website (e.g. shopping cart, login).
- Analytical cookies: To analyze and improve the use of the website.
- Functional cookies: To remember your preferences.
You can manage your cookie preferences through the cookie settings on our website or through your browser settings. Disabling certain cookies may affect the website's functionality.
For more information, please refer to our Cookie Policy .
8. Your rights
Under the General Data Protection Regulation (GDPR), you have the following rights with respect to your personal data:
- Right of access: You have the right to know what personal data we process about you and to receive a copy thereof.
- Right to rectification: You have the right to have inaccurate or incomplete data corrected.
- Right to erasure: You have the right to request that we erase your personal data in certain cases.
- Right to restriction: You have the right to have the processing of your data restricted in certain circumstances.
- Right to portability: You have the right to receive your data in a structured, commonly used and machine-readable format.
- Right to object: You have the right to object to the processing of your data based on legitimate interest or for direct marketing purposes.
- Right to withdraw consent: If the processing is based on your consent, you can withdraw it at any time.
To exercise your rights, you can contact us at info@dmcovering.be . We will respond to your request within 30 days. We may ask you to verify your identity before processing your request.
9. Security
We take appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, misuse, or alteration. These measures include:
- SSL/TLS encryption for data transfer
- Secure access to systems and databases
- Regular backups
- Limited access to personal data (need-to-know basis)
Despite these measures, no method of electronic storage or transmission can be guaranteed to be 100% secure.
10. Links to external websites
Our website may contain links to third-party websites. We are not responsible for the privacy policies or content of these external websites. We recommend that you consult the privacy policies of these websites before providing any personal data.
11. Changes to this Privacy Policy
We reserve the right to change this privacy policy. Changes will be posted on this page, indicating the date of the last update. For material changes, we will notify you by email or a notice on our website.
12. Complaints
If you have a complaint about how we process your personal data, please contact us using the contact details below. We will investigate your complaint as soon as possible and inform you of the outcome.
You also have the right to lodge a complaint with the Belgian supervisory authority:
Data Protection Authority (GBA)
Drukpersstraat 35
1000 Brussels
Belgium
Phone: +32 2 274 48 00
E-mail: contact@apd-gba.be
Website: www.dataprotectionauthority.be
13. Contact
If you have any questions about this privacy policy or the processing of your personal data, please contact us:
DM Covering BV
The Flemish Stake 2
1745 Opwijk
Belgium
KBO: 0438.313.504
VAT: BE0438.313.504
Phone: +32 52 222 400
E-mail: info@dmcovering.be
Website: www.dmcovering.be